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NEW QUESTION 41
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Channel Managers the role of Marketing Cloud Analyst.
- B. Assign Administration User permissions to individual users.
- C. Assign Administration User permissions to the Channel Manager role.
- D. Assign Administration User permissions to each business unit.
NEW QUESTION 42
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Introduce more identity verification steps in check out process
- B. Increase volume of emails to a wider audience
- C. Adopt a Cart Abandonment Email Campaign
- D. Increase the use of dynamic content in emails
NEW QUESTION 43
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- D. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
NEW QUESTION 44
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
- A. Share Sales Cloud user licenses across Marketing Cloud users
- B. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- C. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- D. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
NEW QUESTION 45
ABC Company has to import a file that will be different every time.
What method should be used?
- A. Add Only
- B. Add/Update
- C. Overwrite
- D. Update Only
In overwrite everything is changed. Removed and then added.
NEW QUESTION 46